rural insightTM by Pradeep Lokhande

is an online open forum where he will publish his view points on various happenings and trends in rural India. The views will be based on his experience of closely interacting with the villagers, opinion leaders, students and understanding their behavior and culture. The insights will be published minimum twice a week based on either of categeries on right hand side.

Technology

with growing internet & social media adoption and usage, greater digital engagement is seen between brands and their ‘connected consumers’.

Economics

The appetite for credit is growing & increasing number of consumers are getting comfortable with debt & leverage.

Technology

Mobile phones will drive the most significant & disruptive developments in the payments sector over the next 5 years.

Social

greater consciousness of what needs to be left for the next generation: more literacy and less discrimination (economic & social).
1) गाव पढ रहा है, देश बढ रहा है|
2) A cash-less and “caste-less” Bharat.

Industry

Early signs of corporations re-defining their business models and including social issues into core strategies, are being seen.

Politics

Increased Investments in infrastructure projects, led by electricity, roads & bridges will lead to greater economic and social opportunities

Social

A slow yet steady rise is being seen in quality of work force, largely due to improved quality of education and vocational training courses. A number of governmental initiatives have been key to driving this development.

Social

Ironical that the largest agrarian economy, with the worlds largest elementary education system, doesn’t have agriculture as a subject in schools.

Industry

New tax laws & regulations, which will impact rural retail, are in the process of being implemented or are imminent.

Economics

Greater adoption of branded & packaged products in Indian villages & smaller towns is helping rural markets grow at a rapid pace.