with growing internet & social media adoption and usage, greater digital engagement is seen between brands and their ‘connected consumers’.
Mobile phones will drive the most significant & disruptive developments in the payments sector over the next 5 years.
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Increased base of users and higher usage of social networking platforms, especially Facebook & whatsApp is leading to higher insights based understanding of human behavior.
By end of 2018 every adult Indian will be ‘connected’, using a smart phone.