with growing internet & social media adoption and usage, greater digital engagement is seen between brands and their ‘connected consumers’.

The appetite for credit is growing & increasing number of consumers are getting comfortable with debt & leverage.

Mobile phones will drive the most significant & disruptive developments in the payments sector over the next 5 years.

greater consciousness of what needs to be left for the next generation: more literacy and less discrimination (economic & social).
1) गाव पढ रहा है, देश बढ रहा है|
2) A cash-less and “caste-less” Bharat.

Early signs of corporations re-defining their business models and including social issues into core strategies, are being seen.

Increased Investments in infrastructure projects, led by electricity, roads & bridges will lead to greater economic and social opportunities

A slow yet steady rise is being seen in quality of work force, largely due to improved quality of education and vocational training courses. A number of governmental initiatives have been key to driving this development.

Ironical that the largest agrarian economy, with the worlds largest elementary education system, doesn’t have agriculture as a subject in schools.

New tax laws & regulations, which will impact rural retail, are in the process of being implemented or are imminent.

Greater adoption of branded & packaged products in Indian villages & smaller towns is helping rural markets grow at a rapid pace.