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| The fabric of this rural landscape is more intricate, sometimes even more than just common knowledge; scores of official languages are spoken in a few hundred rural dialects, a few thousand festivals are celebrated in that many different ways and to each village is its own art, craft and architecture. | | | | change is in progress. |
| It is decades since toothpaste & powder has replaced the babool twig, neem and charcoal. Life has moved on. So who is this average rural Indian man or woman? How do they think? What makes them tick? At rural relations we have the answers. Not merely through the enormity of our data we have cumulated over the many years, but through the ‘relationships’ we have developed with rural India’s opinion leaders. We’re India’s largest relationship based communication organization with a very simple philosophy: | | | touch, feel, learn and reach out to rural India. | | | | The organization has a formidable presence across 10 States : Maharashtra, Madhya Pradesh, Chhattisgarh, Gujarat, Rajasthan, Uttar Pradesh, Uttaranchal, Andhra Pradesh, Karnataka and Tamil Nadu. | | | | Through village developersTM rural relations has been building relationships, comprehending the mindset, traits and preferences, regarding their values and demystifying their myths. While many companies have given it an honest attempt at being rural communications outfits, rural relations has made deep inroads through various ‘model’ rural initiatives and one-to-one contact programs. | | | | village developersTM interact on a continuous or on need basis with the people, bringing forth information, entertaining queries and generating answers to build confidence and trust among them. Particularly with opinion leaders like the headmaster, postmaster, sarpanch and even students. | | | | The many years of these initiatives has made rural relations the resource partner for big names like Reliance Money , HLL, Telco, P&G, Tata Tea, Reuters, HP, Marico, Blow Plast & Asian Paints to name a few. From concept to implementation, from strategy to developing relevant communication that works, we hope to continue achieving the marketing objective of our clients. | | | | We believe we are different because not only have we delivered time and again to leading corporates but have always been at the same time a socially-driven organization. Whether it is through the NRV MovementTM, or village developersTM or even through our subscription-based Rural Barometer, we have aimed to bring about a Revolution in rural India. What we pride ourselves today is our ability to move ahead taking both these ideologies together - business and community and managing each sincerely and professionally. | | | | | | | | |
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