Oral care over the generations has been a   neglected issue among the rural families. It could be out of ignorance or due to   lack of knowledge about the importance of oral care. The aftermath effects of   negligence have been a health hazard to countless people. To assist rural people   to get out of this epidemic, we have conducted a campaign to create awareness   about the importance of maintaining proper oral care and proper use of   toothbrush. We also educate them about their existing brushing habits and insist   on brushing at night. This was done through school awareness programs and by   sending postcards to the rural people. The response was positive wherein we have   received thousands of post cards with acknowledgements as well as further   suggestions and queries.