Creativity is not only confined to arts and literature, but it can also be evolved for marketing and sales promotions. Accordingly in the past we have developed creative means providing utility value for brand promotion. Some of them include redesigning the post mans cycles, gifting volley ball net to rural youth, providing brand embossed umbrellas to senior citizens and women council members; these ideas have acted as non conventional ways to promote brands. In these ways the brand repeatedly gets exposed to the consumers. These ideas are still in practice.