Creativity is not only confined to arts and   literature, but it can also be evolved for marketing and sales promotions.   Accordingly in the past we have developed creative means providing utility value   for brand promotion. Some of them include redesigning the post mans cycles,   gifting volley ball net to rural youth, providing brand embossed umbrellas to   senior citizens and women council members; these ideas have acted as non   conventional ways to promote brands. In these ways the brand repeatedly gets   exposed to the consumers. These ideas are still in practice.