rural relations India - Rural Consumer Relations Organization India : About Us

Potential In Rural India, Indian Rural Employment

home>> about us

philosophy

About Us

Some dreams are big. Only mine was a far simpler one and yet a mission of sorts. I quite simply wanted to reach out to rural India and contribute to its development. I set out on this mission 15 years back.

I embarked on a journey of discovery, to find out what makes the most of our India. Though I myself hail from a village, I knew that deep down there's more to life than what I had seen or lived myself. I wanted to know the essence of the various traditions, cultures and soak in its thinking. It was a journey of 40,000 villages of which I had personally visited 4000 of them across the country. I tried to understand rural India's administration methodologies, markets or the bazaar-haat systems and the process of the education system.

In the process of my journey, I established direct contact with opinion makers in villages and started recording obscure details of the local economy. And in 1996, I made my first customers, Tata Tea and Parle to delve in the data that I had collected. Since then there has been no turning back.

One key area of my interest was Information Technology. Many world names have taken various steps to take the age information to rural India.

Yet I thought there could be more concrete ways to do more in this area. The intention was not to make computer literates of people but at least to get them to touch, feel and try computers.

I began to install used computers in villages, particularly in secondary schools, where the interest and inquisitive levels were very high. When I personally could not find the means and finance to progress, I appealed to individuals, organizations and corporates to contribute used machines.

Today I have succeeded in installing 600 computers across 540 villages.

This inspired me to initiate yet another movement called the Non-Resident Villagers.

Every one of us has an NRV in us, for our roots do in some way come from the villages. So as an NRV, we can always reach out, support and contribute something to the developement of our rural india.

My experiences have brought about various other innovations too … three of the biggest are Rural Voyage - the first time in India, reaching across to changing villages and happening places in the country. This is now possible through our audio-visual recordings so that the village is much more than outdated data and just photographs!

Our next novel concept is the village developers^TM … these are over 300 trained local village youths across 9 states and most of them are well connected with mobile phones and emails to facilitate all ground activities.

The third and again one of the pioneering concepts in Rural Marketing is The Rural Barometer, our experience backed by cuting edge technology … live, dynamic, and regular information, by region and by state, which is subscription-based to help understand the villager like never before, gain valuable insights, learn about competition, distribution and empower you to forecast trends!

Today, we are an organization called rural relations. Hoping and driving to touch rural India through our innovations.

I welcome you to a brand new way of reaching out to rural India.
Pradeep Lokhande
pradeep@ruralrelations.com